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Insights

Growing Customer Base Appcues serves well-known companies like Equifax, Redfin, and PatientSky, indicating the company's strong market presence among customer-centric organizations seeking to improve user engagement and onboarding.

Recent Leadership Expansion The appointment of new senior executives such as a Vice President of Product and a CEO in early 2025 suggests strategic growth and a focus on expanding product innovation and market reach, which could open opportunities for targeted enterprise sales.

Innovative Product Updates Latest releases include no-code tracking, user onboarding checklists, and Salesforce integrations, demonstrating Appcues's commitment to enhancing usability and integrating with key platforms, creating cross-sell and upsell opportunities.

Significant Funding and Revenue With revenue between 25 and 50 million dollars and funding nearing 100 million dollars, the company is financially robust, signaling capacity for further investment in sales initiatives and expansion into new verticals.

Market Positioning Recognized as a leader in digital adoption and mobile optimization, Appcues's strong industry reputation and comprehensive platform make it an attractive partner for organizations looking to elevate their user engagement strategies.

Appcues Tech Stack

Appcues uses 8 technology products and services including Optimizely, Avalara, Google Hosted Libraries, and more. Explore Appcues's tech stack below.

  • Optimizely
    A/B Testing
  • Avalara
    Accounting And Finance
  • Google Hosted Libraries
    Content Delivery Network
  • PostgreSQL
    Database
  • HTML
    Programming Languages
  • Cloudflare Bot Management
    Security
  • YouTube
    Video Players
  • Nginx
    Web Servers

Media & News

Appcues's Email Address Formats

Appcues uses at least 1 format(s):
Appcues Email FormatsExamplePercentage
First@appcues.comJohn@appcues.com
55%
First.Last@appcues.comJohn.Doe@appcues.com
31%
Last@appcues.comDoe@appcues.com
8%
FLast@appcues.comJDoe@appcues.com
6%

Frequently Asked Questions

Where is Appcues's headquarters located?

Minus sign iconPlus sign iconAppcues's main headquarters is located at 177 Huntington Avenue Suite 1703 Pmb 94414 Boston, Massachusetts 02115 United States. The company has employees across 4 continents, including North AmericaSouth AmericaEurope.

What is Appcues's phone number?

Minus sign iconPlus sign icon You can contact Appcues's main corporate office by phone at
+1-617-588-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Appcues's official website and social media links?

Minus sign iconPlus sign iconAppcues's official website is appcues.com and has social profiles on LinkedInCrunchbase.

What is Appcues's NAICS code?

Minus sign iconPlus sign iconAppcues's NAICS code is 5112 - Software Publishers.

How many employees does Appcues have currently?

Minus sign iconPlus sign iconAs of April 2026, Appcues has approximately 74 employees across 4 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Executive Officer: R. B.Chief Operating Officer: N. J.Vp Of Marketing: K. B. S.. Explore Appcues's employee directory with LeadIQ.

What industry does Appcues belong to?

Minus sign iconPlus sign iconAppcues operates in the Software Development industry.

What technology does Appcues use?

Minus sign iconPlus sign iconAppcues's tech stack includes OptimizelyAvalaraGoogle Hosted LibrariesPostgreSQLHTMLCloudflare Bot ManagementYouTubeNginx.

What is Appcues's email format?

Minus sign iconPlus sign iconAppcues's email format typically follows the pattern of First@appcues.com. Find more Appcues email formats with LeadIQ.

How much funding has Appcues raised to date?

Minus sign iconPlus sign icon As of April 2026, Appcues has raised $95M in funding. The last funding round occurred on Jan 23, 2022 for $46M.

When was Appcues founded?

Minus sign iconPlus sign iconAppcues was founded in 2013.

Appcues

Software DevelopmentMassachusetts, United States51-200 Employees

Appcues helps customer-centric teams turn user behavior into activation, retention, and expansion without engineering bottlenecks.

Build personalized, behavior-based journeys across in-app, email, and mobile, so users get the right guidance at the moments that matter.

Built for:
• Lifecycle & growth marketers
• Product teams focused on activation and onboarding
• Leaders responsible for conversion and expansion

Trusted by teams at Equifax, PatientSky, and Redfin, Appcues helps improve activation, increase feature adoption, and accelerate expansion.

See just how much impact you can make without the duct tape. 

Explore Appcues at appcues.com.

Section iconCompany Overview

Headquarters
177 Huntington Avenue Suite 1703 Pmb 94414 Boston, Massachusetts 02115 United States
Phone number
+1-617-588-****
Website
appcues.com
NAICS Code
5112 - Software Publishers
Founded
2013
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $95M

    Appcues has raised a total of $95M of funding over 4 rounds. Their latest funding round was raised on Jan 23, 2022 in the amount of $46Mas a equity funding.

  • $25M$50M

    Appcues's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $95M

    Appcues has raised a total of $95M of funding over 4 rounds. Their latest funding round was raised on Jan 23, 2022 in the amount of $46Mas a equity funding.

  • $25M$50M

    Appcues's revenue is estimated to be in the range of $25M$50M

Company Leadership

  • Stylized image of a person
    R. B.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. J.
    Chief Operating Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. B. S.
    Vp Of Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. F.
    Vice President Of Product Management
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. B.
    Vp Engineering
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    L. S.
    Head Of Performance
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. B. S.
    Vp Of Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. F.
    Vice President Of Product Management
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. B.
    Vp Engineering
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. M.
    Vp Finance And Operations
    Phone icon
    Mobile Phone

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