Market Potential Apostrophe operated in the growing online dermatology services sector, indicating high market demand for virtual skin care consultations and treatments, presenting opportunities for expanding similar telehealth platforms.
Customer Base With a revenue estimate between 10M and 25M and a specialized focus on personalized dermatology care, the company’s customer base includes health-conscious consumers seeking convenient skincare solutions, ideal for targeted wellness product offerings.
Recent Acquisition Hims & Hers acquisition of Apostrophe for 190M reflects an interest in scaling digital dermatology services, suggesting potential sales opportunities through partnerships or collaborations with a major health and wellness platform.
Funding Signals Initial seed funding of 6M highlights investor confidence in the teledermatology space, signaling strong potential for new product integrations, enhanced marketing services, or complementary health technology solutions.
Technology & Data Apostrophe's tech stack features prominent digital advertising and analytics tools, implying an opportunity to incorporate advanced marketing solutions or data-driven health engagement strategies to reach similar online skincare consumers.
Apostrophe uses 8 technology products and services including Google Ads, AppNexus, Amazon Advertising, and more. Explore Apostrophe's tech stack below.
| Apostrophe Email Formats | Percentage |
| Last@apostrophe.com | 56% |
| First@apostrophe.com | 30% |
| First.Last@apostrophe.com | 12% |
| FirstLast@apostrophe.com | 2% |
Wellness and Fitness ServicesCalifornia, United States11-50 Employees
Apostrophe has been discontinued as of March 7, 2025. Apostrophe, a Hims & Hers brand, provided access to expert care for your skin online. We connected patients with an expert dermatology team to get customized care for skin concerns like acne, rosacea, hyperpigmentation, and signs of aging. We recommend getting care for your skin through Hims or Hers.
Company Overview
Funding & FinancialsApostrophe has raised a total of $6M of funding over 8 rounds. Their latest funding round was raised on Dec 05, 2019 in the amount of $6M.
Apostrophe's revenue is estimated to be in the range of $10M$25M
Funding & FinancialsApostrophe has raised a total of $6M of funding over 8 rounds. Their latest funding round was raised on Dec 05, 2019 in the amount of $6M.
Apostrophe's revenue is estimated to be in the range of $10M$25M
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