Expanding Digital Footprint APN Outdoor's recent launch of digital supersites, such as in Perth, indicates a strong growth focus on digital signage. This presents opportunities for brands seeking high-impact digital advertising placements in key locations.
Industry Leadership As a leader in outdoor advertising across Australia and New Zealand with a large network of 36,000 sites, APN Outdoor offers extensive geographic coverage and premium locations, ideal for brands aiming for broad visibility.
Innovative Approach The company's commitment to research and innovation suggests openness to integrated, data-driven advertising solutions that can be tailored for clients looking to optimize campaign effectiveness.
Strategic Acquisition Ownership by JCDecaux since 2018 positions APN Outdoor within a global leader’s network, potentially providing access to international markets and advanced advertising technologies for prospective clients.
Market Growth Potential With annual revenues between $25M and $50M and a focus on outdoor and digital advertising, APN Outdoor is positioned in a growing segment that aligns with brands investing in high-visibility, outdoor branding campaigns.