Zero-proof momentum Aplós has shown recent growth in non-alcoholic offerings with new product launches such as Dragon Fruit Martini and Arise, plus a strategic Series A funding of 5.5M which supports expanded distribution in on and off-premise channels. This indicates appetite for partnerships with retailers, bars, and hotels seeking premium zero-proof options.

Channel expansion Funding and product launches align with targeted distribution goals across on-premise and off-premise locations. Sales opportunities exist in premium liquor stores, cocktail lounges, and hospitality groups looking to diversify with functional non-alcoholic spirits and ready-to-drink cocktails.

Functional appeal Aplós focuses on functional, lower- or zero-alcohol alternatives with nuanced flavors, appealing to health-conscious and sober-curious consumers. This positions partnerships with wellness-focused retailers, fitness brands, and experiential venues seeking sophisticated non-alcoholic beverage programs.

Strategic partnerships Collaborations such as the Lynnette Marrero partnership signal openness to influencer and industry expert co-creation. There are opportunities to explore co-branded events, bartender education programs, and exclusive menu collaborations with premium venues.

Tech-enabled growth Aplós uses e-commerce and marketing tech (Skimlinks, Rise.ai, StackAdapt, among others) to drive sales and customer engagement. This suggests potential for performance-driven partnerships, affiliate programs, loyalty initiatives, and targeted B2B outreach to hospitality groups leveraging data-driven campaigns.