Legacy NI focus Apex Waves specializes in maintenance, repair and calibration of obsolete NI hardware, presenting a clear opportunity to upsell extended warranty, preventive maintenance plans, and calibration services to organizations that rely on legacy measurement and automation systems.

Inventory advantage With the largest inventory of fully tested mature and obsolete NI modules, Apex Waves can position itself as a reliable one-stop source for hard-to-find parts, enabling sales conversations around stock availability, rapid fulfillment, and long-term parts procurement for discontinued models.

Rapid fulfillment Same-day and expedited shipping for in-stock models creates a compelling value proposition for customers with urgent repair needs or downtime risks, suggesting targeted outreach to operations and maintenance teams facing tight maintenance windows.

New capability The launch of order status tracking indicates ongoing product development and customer transparency, offering a potential upsell to integrate shipment visibility with service tickets or maintenance dashboards for a smoother customer experience.

SMB enterprise reach Operating in the midsize market segment with revenue between 1M and 10M and a team size of 11-50, Apex Waves is positioned to pursue mid-market accounts within industries that rely on NI hardware, such as research labs and manufacturing, offering scalable service packages and volume discounts.