Cross Brand Upsell Leverage the Great Day Improvements portfolio and the cross-brand discount program to drive upsell opportunities. Target existing Apex and Champion customers with bundled upgrades and post-project maintenance services across the network of brands to increase deal size and improve retention.

Energy Savings Demand Position Apex as the go-to solution for homeowners facing rising energy costs. Emphasize energy efficiency and ROI of replacement windows, partner with energy auditors and insurers, and use ROI calculators and case studies to close upgrades.

Acquisition Synergy Capitalize on Apex’s integration into a national platform via Great Day Improvements. Use expanded market reach, shared marketing resources, and cross-selling to national accounts, property management firms, and home-performance programs.

Tech Driven Growth Utilize the current tech stack to power the sales funnel: AI-driven content and recommendations, automated lead nurturing, and data-driven campaigns. Highlight value with data-backed energy savings and track performance for continuous improvement.

Local Installation Advantage Differentiate with specialized installation teams and strong local presence. Build partnerships with local builders, remodelers, and energy auditors to create referral networks and recurring revenue from maintenance, upgrades, and service contracts.