Theatre Niche Target Broadway and regional theatre productions, venues, and festivals with tailored press campaigns and premiere events to leverage Aperture's NYC theater focus. Position as the boutique PR partner for shows seeking national and local media coverage.

Growth Model As a small to mid sized agency, there is upside for scalable retainer services, including media relations, digital content production, and social video campaigns, enabling predictable revenue while expanding clientele.

Digital Video Capitalize on existing YouTube presence and web tech stack by offering video press kits, trailer and interview production, and influencer driven campaigns to boost audience reach.

NYC Advantage Leverage proximity to Broadway and the NYC arts ecosystem to win press for premieres, awards campaigns, and press events, differentiating from national firms with local expertise.

Partnerships Position Aperture as a specialized boutique partner by forming collaborations with venues, producers, and talent managers, while offering flexible packages that appeal to mid tier shows and indie productions.