Target Customer Segments APCO serves a diverse customer base including individual homeowners, institutions like The Ohio State University, and contractors or home builders, presenting multiple avenues for product and service upselling, especially in the residential and institutional sectors.

Expansion Opportunities Given APCO's long-standing presence and reputation in Ohio, there is potential to expand service offerings into neighboring regions or markets with similar demographic and construction trends to capitalize on their established brand loyalty.

Product Diversification APCO's distribution of premium window and door brands along with siding and sunrooms indicates opportunities to cross-sell complementary home improvement products or eco-friendly solutions aligned with ENERGY STAR® standards to environmentally conscious clients.

Leverage Technology With an active online platform and a focus on quality customer service, there are prospects to enhance digital marketing efforts, including targeted campaigns for specific customer segments or new product launches to increase lead generation.

Strengthen Industry Partnerships APCO’s existing relationships with manufacturers and institutional clients suggest further collaboration with builders and developers involved in large-scale projects, providing a pathway for bulk sales and new project opportunities in both residential and commercial sectors.