Insights

Endurance Presence AP Racing is deeply embedded in top-tier motorsport ecosystems such as Le Mans and the Australian Supercars Championship, indicating strong demand cycles for high-performance braking systems among elite teams and OEMs. Potential sales opportunity: target endurance racing teams, race-winning constructors, and official distribution partners with tailored upgrade and service packages.

Global Leadership Positioned as a global leader in high-performing brake and clutch systems across motorsport, automotive OEMs, and upgrades, signaling ripe opportunities with OEM programs, performance divisions, and aftermarket channels seeking proven performance and reliability. Potential sales opportunity: engage OEMs and tier-one suppliers for collaboration on custom caliper and clutch solutions.

Strategic Partnerships Recent distribution partnerships and official distributor status with entities like Co-ordSport and NASCAR Digital Media indicate a growing international and digital sales channel network. Potential sales opportunity: expand partner ecosystem with regional distributors, e-commerce enablement, and co-marketing programs to accelerate regional adoption.

Product Roadmap Frequent product catalog updates and a broad portfolio (calipers, clutches, discs, pads, pedal boxes, air jack systems) show ongoing innovation and a customer-first product strategy. Potential sales opportunity: upsell and cross-sell across existing customers with the latest performance components, plus provide training and technical briefings to support adoption.

Digital & Events Active engagement through events ( PMW Expo, Le Mans) and a tech stack including Power Apps and data-driven tools suggests readiness for digital sales enablement and field-focused outreach. Potential sales opportunity: deploy targeted campaigns, virtual demos, and CRM-driven follow-ups around upcoming events and new product launches to capture high-intent leads.

Similar companies to AP Racing

AP Racing Tech Stack

AP Racing uses 8 technology products and services including Microsoft Power Apps, Babel, Microsoft Excel, and more. Explore AP Racing's tech stack below.

Microsoft Power Apps
Application Development & Management
Babel
Development
Microsoft Excel
Editors
Mailchimp
Email
jQuery
Javascript Libraries
Cloudflare Bot Management
Security
X-Content-Type-Options
Web & Portal Technology
Microsoft ASP.NET
Web Frameworks

Media & News

AP Racing's Email Address Formats

AP Racing uses at least 2 format(s):

AP Racing Email Formats	Example	Percentage
First.Last@apracing.co.uk	John.Doe@apracing.co.uk	98%
Last.First@apracing.co.uk	Doe.John@apracing.co.uk	2%
First.Last@apracing.com	John.Doe@apracing.com	55%
FirstL@apracing.com	JohnD@apracing.com	16%
F.Last@apracing.com	J.Doe@apracing.com	15%
LFirst@apracing.com	DJohn@apracing.com	14%

Frequently Asked Questions

What is AP Racing's phone number?

You can contact AP Racing's main corporate office by phone at

+44-24-7663-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AP Racing's official website and social media links?

AP Racing's official website is apracing.com and has social profiles on LinkedIn.

How much revenue does AP Racing generate?

As of July 2026, AP Racing's annual revenue is estimated to be $50M - $100M.

What is AP Racing's NAICS code?

AP Racing's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does AP Racing have currently?

As of July 2026, AP Racing has approximately 177 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Engineer - Road Car: J. H.Chief Design Engineer: G. S.President: A. P.. Explore AP Racing's employee directory with LeadIQ.

What industry does AP Racing belong to?

AP Racing operates in the Motor Vehicle Manufacturing industry.

What technology does AP Racing use?

AP Racing's tech stack includes Microsoft Power AppsBabelMicrosoft ExcelMailchimpjQueryCloudflare Bot ManagementX-Content-Type-OptionsMicrosoft ASP.NET.

What is AP Racing's email format?

AP Racing's email format typically follows the pattern of First.Last@apracing.co.uk. Find more AP Racing email formats with LeadIQ.

AP Racing

Q: What is AP Racing's official website and social media links?

AP Racing's official website is apracing.com. AP Racing has social profiles on LinkedIn.

Q: How many employees does AP Racing have currently?

AP Racing has approximately 177 employees.

Q: What technology does AP Racing use?

AP Racing's tech stack includes Java, Power BI, ISO 9001, NetNames, Nginx.

Q: What is AP Racing's NAICS code?

AP Racing's NAICS code is 3361 (Motor Vehicle Manufacturing).

Motor Vehicle ManufacturingEngland, United Kingdom51-200 Employees

AP Racing is a Birmingham-based manufacturer focused on designing, developing, and producing high-performance brake and clutch systems for motorsport, automotive OEMs, and aftermarket upgrades. The company emphasizes precision engineering to meet demanding performance and integration requirements across racing and road applications. Its products address the needs of professional racing teams, vehicle manufacturers, and customers seeking enhanced braking and clutch capability.

AP Racing operates within the motor vehicle manufacturing sector and employs between 51 and 200 people. In March 2026, the company announced a distribution partnership with Co-ordSport Ltd. Additionally, AP Racing has participated in major motorsport events, including Le Mans in 2025 and the World Endurance Championship.