Growth Leadership Recent leadership changes with Simon Thompson appointed Managing Director and a refreshed senior leadership team signal a push for accelerated growth in the Australian market. This presents opportunities to engage the organization on enterprise partnerships, franchising support services, and corporate wellness programs aligned with a growth strategy.

Franchise Network A large, 580+ club network across Australia with 24/7 access indicates strong scale and franchise-first operations. Sales opportunities exist in franchisee-facing solutions such as facility management, member retention tools, local marketing services, and franchisee enablement platforms.

Tech stack Fit Utilization of cloud and analytics tools (AWS, Hotjar, Mautic, Imperva, Zendesk) suggests readiness for advanced digital experiences, data-driven marketing, and security-enabled member services. Upsell potential in analytics dashboards, marketing automation, and secure member onboarding solutions.

Wellness Campaigns Historical campaigns like Find Your Fit and BE FIT FEST show a strong brand-centered marketing approach with opportunities to propose new multi-channel campaigns, audio/creative production, influencer partnerships, and accessibility-forward wellness programs tailored to diverse member segments.

Strategic Partnerships Recent partnerships and industry recognition place Anytime Fitness Australia as a notable player in the fitness ecosystem. Potential collaboration areas include equipment, digital engagement platforms, accessibility auditing services, and joint campaigns with complementary wellness brands to expand member value.