Direct access testing Leverage their model of direct access lab testing to introduce partner labs or complementary wellness services that can be ordered without physician visits, highlighting streamline procurement and consumer-friendly pricing.

Franchise momentum Target expansion opportunities tied to their franchise network, especially high-growth markets, by offering scalable tech, marketing support, and centralized onboarding to accelerate new location openings.

Strategic partnerships Explore co-branding or dual-brand collaborations (as seen with ARCpoint) to broaden test menus, enhance speed to results, and capture shared customer bases across wellness and diagnostics.

Diversity of services Capitalize on health and wellness demand by presenting bundled offerings (men’s, women’s health, sensory-safe spaces) and complementary digital tools to increase average order value and repeat visits.

Recognition leverage Use industry accolades (Top 100 Franchises for Women, Entrepreneur recognition) in outreach to enterprises and institutions seeking proven franchise partners and reliable testing solutions.