Insights

Disinformation Arena Position Animal Político as a strategic partner for brands seeking to expand into fact-checking, culture and gastronomy domains, leveraging its recent World Museum of Lies initiative to offer collaborative campaigns that boost media literacy and trust.

Tech-Driven Insights Highlight the existing tech stack (WordPress, Google AdSense, Piwik PRO, Snowplow, Mautic) as a selling point for data-driven advertising, audience analytics, and marketing automation services to optimize monetization and audience engagement.

Growing Scale Demonstrate opportunities tied to their mid-market size (51-200 employees) and revenue tier to tailor scalable advertising, sponsorships, and content partnerships with measurable ROI for mid-sized brands.

Strategic Partnerships Leverage past collaborations (Weber Shandwick, McCann Mexico) to pitchPR, crisis comms, and disinformation awareness programs as value-added services for brands seeking credible storytelling and responsible media campaigns.

Content & Niche Strengths Emphasize capabilities in investigation, verification, culture, and gastronomy to offer sponsored content, branded series, or niche endorsements that align with quality journalism and trusted information, appealing to brands prioritizing editorial integrity.

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Animal Político Tech Stack

Animal Político uses 8 technology products and services including Google AdSense, Linkedin Insight Tag, Snowplow, and more. Explore Animal Político's tech stack below.

Google AdSense
Advertising
Linkedin Insight Tag
Analytics
Snowplow
Analytics
iCIMS
Applicant Tracking Systems
WordPress
Content Management System
Google Workspace
Email
Mautic
Marketing Automation
Piwik PRO Core
Web Analytics

Media & News

Animal Político's Email Address Formats

Animal Político uses at least 4 email formats:

Animal Político Email Formats	Example	Percentage
First@animalpolitico.com	John@animalpolitico.com	65%
FLast@animalpolitico.com	JDoe@animalpolitico.com	23%
First.Middle@animalpolitico.com	John.Michael@animalpolitico.com	6%
First.Last@animalpolitico.com	John.Doe@animalpolitico.com	6%

Frequently Asked Questions

What is Animal Político's official website and social media links?

Animal Político's official website is grupoanimal.mx and has social profiles on LinkedIn.

How much revenue does Animal Político generate?

As of August 2026, Animal Político's annual revenue is estimated to be $1M - $10M.

What is Animal Político's SIC code and NAICS code?

Animal Político's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 5162.

How many employees does Animal Político have currently?

As of August 2026, Animal Político has approximately 103 employees across 2 continents, including North America and South America. Key team members include Account Manager: J. M., Marketing Manager: D. M. and Community Manager: B. R. Explore Animal Político's employee directory with LeadIQ.

What industry does Animal Político belong to?

Animal Político operates in the Online Audio and Video Media industry.

What technology does Animal Político use?

Animal Político's tech stack includes Google AdSense, Linkedin Insight Tag, Snowplow, iCIMS, WordPress, Google Workspace, Mautic and Piwik PRO Core.

What is Animal Político's email format?

Animal Político's email format typically follows the pattern of First@animalpolitico.com. Find more Animal Político email formats with LeadIQ.

When was Animal Político founded?

Animal Político was founded in 2010.

Animal Político

Q: What is Animal Político's official website and social media links?

Animal Político's official website is grupoanimal.mx. Animal Político has social profiles on LinkedIn.

Q: How many employees does Animal Político have currently?

Animal Político has approximately 103 employees.

Q: What technology does Animal Político use?

Animal Político's tech stack includes Google Hosted Libraries, Smart AdServer, Cart Functionality, WhatsApp, Next.js.

Online Audio and Video MediaMexico City, Mexico51-200 Employees

Animal Político is a Mexico City-based online media outlet focusing on investigative journalism, verification work, and coverage of culture and gastronomy. As part of Grupo Animal, it operates within the online audio and video media sector and serves readers seeking rigorous reporting and reliable information. It positions itself as a mid-sized media company delivering in-depth stories across multiple formats.

Recent activities include collaboration with Weber Shandwick and McCann Mexico in April 2023 to create the World Museum of Lies, an initiative aimed at increasing awareness of disinformation. The firm previously launched Sinapsis in December 2019 to simplify the fact-checking procedures, reflecting its status as the largest fact-checking organization in Mexico. The company is based in Mexico City.