Hygiene Growth Recent orders confirm strong demand for diaper and sanitary napkin production lines in Africa and Central Asia. Focus on end-to-end nonwoven hygiene lines (diaper lines, sanitary napkin lines, Wetlace) with local service and training to win emerging-market contracts.

Wetlace Momentum The Kruger Wetlace line and ongoing nonwoven projects show appetite for high-speed, integrated nonwoven production. Position as a turnkey solution set including process equipment, automation, and after-sales support to capture large-scale hygiene and paper-converting opportunities.

Recycling Momentum Strategic PMC recycling collaboration signals a sustainability-led value proposition. Target mills and hygiene producers seeking waste reductions and circular economy benefits with recycling-enabled lines and related services.

Emerging Markets Projects in Türkiye, Uzbekistan, the Democratic Republic of Congo, and Canada reveal regional growth beyond Europe. Develop region-specific sales motions, local partnerships, and financing options to accelerate conversions in these markets.

Digital Lifecycle With automation and digitalization in the mix, there is cross-sell potential for remote monitoring, predictive maintenance, and energy or water efficiency improvements across chemicals, environment, and mining customers.