Niche Expertise Anderson-Davis specializes in harassment prevention, investigation, and healing workplace training, with a long-standing reputation since 1980. This positions them as a trusted provider for organizations seeking specialized, compliant training solutions, especially those prioritizing workplace safety and diversity initiatives.
Market Differentiation Their unique live theater approach to sexual harassment training, which has received media attention on platforms like Oprah and 20/20, offers a compelling differentiator. This innovative method could be leveraged to attract organizations looking for engaging, effective training experiences.
Technology Capabilities With a robust online course library that is AB 1825 and multi-state compliant, Anderson-Davis is well-positioned to serve educational institutions and diverse organizations, including those requiring Spanish-language options. Expanding marketing efforts to these segments could yield new sales opportunities.
Growth Potential Operating within the human resources services industry and serving small to mid-sized organizations with revenues between 1M and 10M, Anderson-Davis has opportunities to expand into larger enterprise clients seeking specialized harassment training, particularly as workplace compliance remains a priority.
Strategic Partnerships Collaborating with legal firms, HR consulting agencies, or industry associations could enhance their reach. These partnerships can help tap into larger client bases and emphasize the company’s proven track record and innovative training approach, fostering new sales avenues.