Market reach Target the vast 70 million SMB ecosystem in India leveraging Anar’s established B2B networking platform to upsell premium services that enhance online identities, lead generation, and transactional security through SafeDeal.

Trust and safety Capitalize on the SafeDeal launch to position paid escrow or buyer-seller protection add-ons, providing confidence for high-value transactions and accelerating adoption among risk-averse SMBs.

Funding credibility Leverage recent seed funding from Elevation Capital, Accel India, Titan Capital to approach potential enterprise partners and advertisers with co-branded programs, funding-backed expansion, and credibility in marketing initiatives.

Tech integration Offer integrations with common SMB tools (CRM, analytics, payment gateways) that align with Anar’s tech stack (Google Cloud, Analytics, SEMrush, Redis) to improve onboarding, data insights, and ROI tracking for clients.

Expansion opportunities Highlight expansion potential beyond core platform growth by offering vertical-specific marketplaces, enhanced listing features, and marketplace monetization plans to attract mid-market SMEs seeking scalable online presence.