Anametrix, Inc. Email Format
IT Services and IT ConsultingCalifornia, United States2-10 Employees
Anametrix, Inc. is a small IT services and IT consulting company based in San Diego, California, that provides a cloud-based multichannel marketing analytics platform. The platform helps marketers unify and analyze data from paid, owned, and earned media to inform marketing decisions. In October 2014, Anametrix was acquired by Ensighten, a company offering omni-channel data and tag management capabilities that supports real-time insights across the customer journey. The firm was recognized in 2013 as a Cool Company by intelligenthq.com, reflecting its industry presence at that time. The acquisition places Anametrix within Ensighten's open marketing platform, extending analytics capabilities for its customers. The company maintains a small operational footprint, typical of a niche analytics vendor serving marketers focused on optimizing media spend and campaign mix.