Channel Expansion Capitalize on the existing ecommerce platforms to grow wholesale and direct-to-consumer sales; target interior designers, retailers, and multiunit developers with co-branded programs and streamlined quote workflows.

Customization Focus Promote personalization options and design services to raise average selling price and attract designers and contractors, developing a designer-friendly SKU set with flexible finishes.

Contract Growth Explore a contract-ready program for small hotels, rental properties, and senior living facilities, emphasizing durable finishes, warranties, and worry-free after-sale support as differentiators.

Market Growth Pursue North American market expansion, especially the US Northeast and Great Lakes regions, through regional distributors and targeted campaigns aligned with current design trends.

Digital Outreach Leverage Meta Ads Manager and other paid channels to generate qualified leads around key collections, and integrate marketing with OroCommerce/Adobe Commerce to automate follow-ups and quotes.