Local SEO There is a clear opportunity to improve local lead generation by optimizing the WordPress site for local funeral service searches, refining service pages, and implementing local schema and event tracking via Yoast SEO and Google Tag Manager.

Security Uplift Security and uptime can be enhanced with a site hardening package for WordPress on IIS, regular vulnerability scans, secure backups, and a simple disaster recovery plan to protect client data and maintain trust.

Managed IT With a lean team (2-10 employees), the business is a strong candidate for outsourced managed IT services, including 24/7 monitoring, patch management, user support, and scalable storage to support growth without increasing headcount.

Analytics CRM Leveraging MySQL and Google Tag Manager, there is an opportunity to implement a CRM or lead management integration, plus analytics dashboards and attribution to optimize inquiries and pre-arrangement conversions.

Website Modernization A modernization of the WordPress site—with performance improvements, accessibility refinements, secure hosting, and conversion-focused redesign—can boost user experience and inquiry conversions.