Acquisition by Bishop AWRS was acquired by Bishop Lifting Products in 2019, connecting it to a broader lifting and rigging portfolio. This alignment unlocks cross-selling opportunities with Bishop’s existing customers and distribution channels, enabling stronger upsell of wire rope, slings, and crane components across a larger network.

Regional Footprint With headquarters in Fort Wayne and branches in Indianapolis and Mishawaka, AWRS has established a strong Indiana base and a history of Midwest expansion, including a footprint expansion to Coffeyville in the past. This regional presence creates opportunities to service Midwest contractors and manufacturers with faster lead times and on-site support, as well as cross-sell across Bishop's Midwest operations.

Rigging Expertise The company specializes in name-brand rigging products and has a long service history for contractors and manufacturers, positioning it to offer comprehensive lifting solutions, including wire rope, slings, rigging hardware, and crane components.

Midwest Growth Current customer base focuses on Indiana professional contractors and manufacturers, with mid-market opportunities for ongoing service contracts, inspections, and maintenance programs, enabling recurring revenue through equipment testing, certification, and replacement parts.

Digital Marketing AWRS employs a digital stack including WordPress, analytics, and caching tools, indicating digital marketing and inbound lead potential. There is an opportunity to optimize the website and outreach with targeted content on rigging best practices, safety compliance, and product guides to attract Midwest buyers and convert inquiries into sales.