Digital Learning ATS recently launched ATS NOW, an on-demand video learning platform, signaling strong interest in scalable digital education for its global audience. This creates opportunities to offer complementary content platforms, LMS integrations, video hosting, translation and subtitling, and analytics for continuing education and conference content. Proactive vendors could propose white-label or API-enabled solutions for content distribution, licensing, or sponsorship monetization.

Event Partnerships ATS operates large events including the International Conference and the Respiratory Innovation Summit, presenting recurring sponsorship and exhibit opportunities to industry vendors. The existing tech stack and CRM usage indicate readiness for modern event management, exhibitor portals, lead retrieval, and hybrid experiences. Propose solutions for registration, sponsorship valuation analytics, and virtual event capabilities to expand reach and engagement.

Research Collaboration ATS collaborates with patient groups and global health researchers, signaling openness to collaborative trials, patient recruitment, and data sharing tools. This could open doors for platforms that support trial recruitment, consent management, patient education, and research partnerships with pharma or biotech companies. Suggest solutions for trial matching, consent workflows, and patient outreach analytics.

CRM Marketing ATS uses Salesforce Marketing Cloud Account Engagement, indicating a mature marketing program with opportunities to optimize donor engagement, membership recruitment, and conference communications through automation and analytics. Propose CRM-integrated solutions for event marketing, segmentation, and multi-channel campaigns, plus data governance and privacy considerations.

Content Platform As a leading publisher of four journals and multiple patient education resources, ATS maintains a substantial content program and needs for high-performing, accessible digital publishing and SEO. Opportunities exist to assist with content management, digital subscriptions, SEO optimization, and accessible publishing across global audiences.