Regional Growth ASA Midwest Council’s regional focus and a small to mid-size team present a clear market for membership growth programs and sponsorship packages tailored to subcontractors and suppliers in the St. Louis area. Propose tiered sponsorships, member recruitment support, and targeted digital advertising to drive incremental revenue while expanding reach.

Education and Sustainability ASA’s emphasis on education, advocacy, and collaboration opens opportunities for paid training, sustainability and green building content, and certification programs. Offer LMS-based courses, co-branded curricula, and sponsor-backed education events to create recurring revenue while delivering member value.

Digital Platform The tech stack signals readiness for digital experiences; propose a modern member portal, CRM integration, event management, and analytics for sponsor ROI, plus seamless Google Workspace integration to streamline operations.

Local Partnerships Being St. Louis–based, ASA can leverage local partnerships with contractors, suppliers, and green product providers for exclusive member benefits, co-hosted events, and region-specific content and discounts that attract and retain members.

Monetization Strategy With a modest size and solid revenue, there is an opportunity to monetize more efficiently through bundled membership dues, annual conferences, and digital advertising; propose value-based sponsorship metrics, ROI case studies, and scalable outsourcing for administration and events.