Strategic Partnerships ARM is actively expanding through high-profile collaborations with Mattel, OpenAire, WhiteWater, and Martin Aquatic to develop Mattel Wonder Indoor Waterparks and related aquatic experiences. This signals a strong appetite for scalable, branded destinations and presents cross-sell opportunities for hospitality management services, project consulting, and ongoing operations support.

Branded Experience Growth The integration of Mattel brands such as Barbie and Hot Wheels across multiple attractions indicates a demand for licensed, immersive experiences. Sales opportunities exist in design, licensing coordination, experience programming, guest services optimization, and safety/compliance consulting for large-scale branded venues.

Risk and Safety Leadership With a newly appointed Vice President of Risk Management and a revenue profile in the upper mid-market, ARM presents a compelling value case for risk, safety, and insurance advisory services, incident prevention programs, and operational risk audits for waterparks, hotels, and resort developments.

Scale Benefits ARM’s revenue range ($100M–$250M) and 51–200 employees position it as a mid-sized player capable of executing multi-site projects. This creates opportunities to upsell programmatic managed services, property optimization, and development consulting to accelerate delivery timelines for new builds and expansions.

Industry Footprint With offices in Texas and Pennsylvania and a national footprint in hospitality, ARM is well-placed to win national contracts and coordinate multi-location operators. Engage as a preferred partner for national resort and waterpark operators seeking turnkey management, development, and technology-enabled guest experience enhancements.