Sustainability Focus Potential customers in playgrounds, stadiums, and athletic facilities seeking recycled rubber solutions can be targeted, highlighting American Recycling Center’s supply of premium recycled rubber granules and virgin colored Rosehill TPV for performance and aesthetics.

Expansion & Acquisition The 2022 acquisition of American Recycling Company by Sonoco Recycling signals potential channel and distribution opportunities; approach Sonoco’s network for co-selling, integration of materials, or acquiring supplier relationships to expand market reach.

Mid-market Strength With 11-50 employees and revenue in the 10–25 million range, target mid-market facilities and project-based buyers who need scalable rubber granule solutions, binders, and full system components for large install projects.

Tech & Delivery Emphasize reliability and digital capabilities (AWS, Cloudflare, HTTP/3) to position as a responsive supplier with robust online ordering, project data integration, and secure logistics communications for procurement teams.

Product & Application Cross-sell to adjacent markets using the product line—playground surfacing, arena footing, sports surfacing—plus binders—by highlighting versatility, purity of recycled material, and options for virgin material color to meet varied project specs and branding needs.