Acquired brands Leverage the extensive portfolio including China Glaze and 40+ brands across beauty channels to cross-sell to distributors and retailers, emphasizing breadth and category leadership to drive larger SKU assortments.

Global reach Target international distributors in over 140 countries by offering tiered incentives for expanding private label and exclusive lines, tapping into growing demand for professional and consumer beauty products abroad.

Private label potential Position as a full-service manufacturing partner for retailers and salon chains seeking private label skincare and color cosmetics, highlighting manufacturing scale, on-site facilities, and 250,000 square feet of capacity.

Digital acceleration Utilize existing tech stack (Amazon Advertising, Shopify, SEMrush) to run omni-channel campaigns, optimize product pages, and accelerate e-commerce partnerships with distributors and specialty retailers.

Distribution partnerships Capitalize on distributor-driven sales model by expanding rep networks (like The Freeman Group) to increase market coverage, improve sell-through, and capture missed SKUs in professional beauty channels.