What is American First Finance's NAICS code?

American First Finance's NAICS code is 52 (Finance and Insurance).

Insights

Large SMB market AFF serves 201-500 employees and targets 30+ industries, indicating a broad mid-market segment with widespread financing needs suitable for scalable BNPL and revenue recovery solutions.

Expansion potential Acquisition by a major player in 2021 and AFF’s positioning as an inclusive payment partner suggests opportunities to pursue strategic partnerships or white-label arrangements with retailers in furniture, appliances, electronics, auto, healthcare, and more.

Revenue growth signals Reported revenue of 250M-500M and a business model focused on higher approvals and conversions imply robust demand; sales outreach can emphasize increased average order value and bigger ticket sales for potential merchants.

Tech-enabled efficiency AFF’s tech stack including WordPress, Vue.js, GraphQL, and cloud infrastructure points to modern integration capabilities; prioritize API-driven partnerships and seamless onboarding for merchants.

Competitive landscape With peers ranging from large lenders to specialized finance players, there's an opportunity to differentiate by speed, inclusivity (All Credit Welcome), and verticalized solutions tailored to furniture, appliances, and healthcare sectors.

Similar companies to American First Finance

American First Finance Tech Stack

American First Finance uses 8 technology products and services including WordPress, SolarWinds, OneDrive, and more. Explore American First Finance's tech stack below.

WordPress
Content Management System
SolarWinds
Enterprise
OneDrive
File Sharing
Vue.js
Javascript Frameworks
UPS
Logistics
Microsoft Azure
Platform As A Service
GraphQL
Programming Languages
X-XSS-Protection
Security

Media & News

Cash America International, Inc. acquired American First Finance Inc. for $1.17B on Oct 28th '21.
Pawn shop operator FirstCash Inc. is moving into the “buy now, pay later” space with a $1.17 billion acquisition of Dallas-based American First Finance Inc.
Oct 27, 2021 | www.dallasnews.com

American First Finance's Email Address Formats

American First Finance uses at least 2 format(s):

American First Finance Email Formats	Example	Percentage
FLast@americanfirstfinance.com	JDoe@americanfirstfinance.com	87%
FiLast@americanfirstfinance.com	JoDoe@americanfirstfinance.com	8%
LastFir@americanfirstfinance.com	DoeJoh@americanfirstfinance.com	3%
Last_First@americanfirstfinance.com	Doe_John@americanfirstfinance.com	2%

Frequently Asked Questions

What is American First Finance's phone number?

You can contact American First Finance's main corporate office by phone at

+1-855-721-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is American First Finance's official website and social media links?

American First Finance's official website is myaff.us and has social profiles on LinkedIn.

How much revenue does American First Finance generate?

As of July 2026, American First Finance's annual revenue is estimated to be $250M - $500M.

What is American First Finance's SIC code NAICS code?

American First Finance's SIC code is 6211 - Security Brokers, Dealers, and Flotation Companies NAICS code is 52 - Finance and Insurance.

How many employees does American First Finance have currently?

As of July 2026, American First Finance has approximately 370 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Chief Sales Officer (cso): M. S.Chief Revenue Officer: E. H.Vp Of Business Development - Furniture, Appliances, Mattresses: M. O.. Explore American First Finance's employee directory with LeadIQ.

What industry does American First Finance belong to?

American First Finance operates in the Financial Services industry.

What technology does American First Finance use?

American First Finance's tech stack includes WordPressSolarWindsOneDriveVue.jsUPSMicrosoft AzureGraphQLX-XSS-Protection.

What is American First Finance's email format?

American First Finance's email format typically follows the pattern of FLast@americanfirstfinance.com. Find more American First Finance email formats with LeadIQ.

When was American First Finance founded?

American First Finance was founded in 2013.

American First Finance

Q: What is American First Finance's official website and social media links?

American First Finance's official website is myaff.us. American First Finance has social profiles on LinkedIn.

Q: How many employees does American First Finance have currently?

American First Finance has approximately 370 employees.

Q: What technology does American First Finance use?

American First Finance's tech stack includes SolarWinds, VMware, Klaviyo, Nuxt.js, WordPress.

Financial ServicesTexas, United States201-500 Employees

American First Finance (AFF) is a financial services company headquartered in the Dallas, Texas area, with its address at 3100 Olympus Boulevard Suite 300 in Coppell, TX 75019, and it employs 201-500 people. AFF provides payment solutions aimed at helping businesses grow by offering flexible, personalized options that can increase customer approvals, conversions, and larger ticket sales. The company serves customers across more than 30 industries, including furniture and appliances, electronics, auto repair, healthcare, veterinary, dental, and vision. AFF promotes payment solutions under the Yesville branding and offers All Credit Welcome options to merchants. In 2021, Cash America International, Inc. acquired American First Finance for $1.17 billion, marking a significant change in ownership.