America Today Email Format

Retail Apparel and FashionNorth Holland, Netherlands201-500 Employees

America Today is a Dutch retailer in the apparel and fashion sector. The business traces its origins to 1989, when three friends opened a store in Amsterdam offering American labels at accessible prices. While the original concept emphasized American heritage fashion and attracted customers from across the country, the focus has since shifted toward its own label, America Today.

Its retail footprint has grown to include 70 stores in the Netherlands and 15 in Belgium. Based in Diemen, North Holland, the company has been part of Excellent Retail Brands since 2006 and operates as a mid-sized retailer.

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