Insights

Expanding Market Presence Amaya's ownership of the largest poker brands globally, including PokerStars and Full Tilt, positions it as a key player in online poker and interactive gaming markets. This provides opportunities to offer advanced gaming technology, platform solutions, or customer engagement tools to maintain and grow its market share.

Focus on Regulatory Navigation With recent launches like StarsDraft and cautious jurisdictional approaches, Amaya is actively expanding into regulated markets. Sales opportunities exist in compliance solutions, regional licensing platforms, and tailored marketing tools that facilitate market entry and regulatory adherence.

Technology Stack Optimization Utilizing modern tools such as Google Fonts API, Video.js, and Google Analytics indicates an investment in user experience and data-driven decision making. There is potential to offer innovative analytics, user interface enhancements, and video engagement solutions to further enhance user retention and monetization.

Strategic Acquisitions and Growth The acquisition of Rational Group and Stars Group highlights Amaya’s strategic efforts to consolidate market share in online gambling. Sales opportunities include offering integration services, scalable gaming infrastructure, and strategies to support future acquisitions and expansion initiatives.

Revenue Growth Potential With current revenues estimated between $25 million to $50 million, there is significant room for growth, especially through technological innovation, improved player engagement, and expansion into new jurisdictions. This presents opportunities for upselling advanced software solutions, marketing platforms, and customer retention tools.

Similar companies to Amaya

Amaya Tech Stack

Amaya uses 3 technology products and services including Google Fonts API, Video.js, Google Analytics, and more. Explore Amaya's tech stack below.

  • Google Fonts API
    Font Scripts
  • Video.js
    Javascript Libraries
  • Google Analytics
    Web Analytics

Media & News

Amaya's Email Address Formats

Amaya uses at least 1 format(s):
Amaya Email FormatsExamplePercentage
First.Last@amaya.comJohn.Doe@amaya.com
96%
First@amaya.comJohn@amaya.com
4%

Frequently Asked Questions

Where is Amaya's headquarters located?

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Amaya's main headquarters is located at 7600 Transversal Canada Highway Pointe-claire, Quebec h9r 1c8 Canada. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Amaya's stock symbol?

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Amaya is a publicly traded company; the company's stock symbol is AYAG.

What is Amaya's official website and social media links?

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Amaya's official website is amaya.com and has social profiles on LinkedIn.

How much revenue does Amaya generate?

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As of April 2026, Amaya's annual revenue is estimated to be $5B.

What is Amaya's SIC code NAICS code?

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Amaya's SIC code is 7372 - Prepackaged Software NAICS code is 7132 - Gambling Industries.

How many employees does Amaya have currently?

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As of April 2026, Amaya has approximately 268 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Former Chairman Of The Board Of Directors: D. G.Vice-President, Strategic Ventures: M. G.Director Of Photography: C. C.. Explore Amaya's employee directory with LeadIQ.

What industry does Amaya belong to?

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Amaya operates in the Gambling Facilities and Casinos industry.

What technology does Amaya use?

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Amaya's tech stack includes Google Fonts APIVideo.jsGoogle Analytics.

What is Amaya's email format?

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Amaya's email format typically follows the pattern of First.Last@amaya.com. Find more Amaya email formats with LeadIQ.

When was Amaya founded?

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Amaya was founded in 2004.

Amaya

Gambling Facilities and CasinosQuebec, Canada201-500 Employees

Amaya is a leading provider of technology-based solutions, products and services in the global gaming and interactive entertainment industries. 

Amaya owns gaming and related consumer businesses and brands including PokerStars, Full Tilt, StarsDraft, the European Poker Tour, PokerStars Caribbean Adventure, the Latin American Poker Tour and the Asia Pacific Poker Tour. 

These brands collectively form the largest poker business in the world, comprising online poker games and tournaments, live poker competitions, branded poker rooms in popular casinos in major cities around the world, and poker programming created for television and online audiences. 

Amaya, through certain of these brands, also offers non-poker online gaming products, including casino, sportsbook and daily fantasy sports.

Section iconCompany Overview

Headquarters
7600 Transversal Canada Highway Pointe-claire, Quebec h9r 1c8 Canada
Website
amaya.com
SIC Code
7372 - Prepackaged Software
Stock Symbol
AYAG
NAICS Code
7132 - Gambling Industries
Founded
2004
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Amaya's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Amaya's revenue is estimated to be in the range of $25M$50M

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