Expansion Opportunities Amathus is expanding its retail footprint from nine to 14 locations and opening a Wine Warehouse in East Sheen, indicating a growing distribution network and potential for increased wholesale partnerships, store co-marketing, and exclusive product placements.

Specialist Portfolio With a strong focus on mezcal, pisco, aquavit, tequila, and a broad 4500+ item catalog across spirits, wines, and liqueurs, there is a pipeline for premium brands to gain distribution, cross-sell to on-trade and off-trade channels, and win private label or seasonal wine programs.

Wine Expertise Appointment of Ana Jackson MW and expansion into wine development positions Amathus as a key partner for wine suppliers seeking tailored wine lists, staff training, tastings, and restaurant/wine list procurement strategies.

Retail-Trade Synergy Retail store hub model with ongoing tastings and master-classes creates venues for co-branded events, in-store promotions, and experiential campaigns to accelerate adoption of supplier brands and drive cross-channel sales.

Private Client Growth Launch of a private client service signals opportunities to target premium consumers and corporate gifting programs, enabling you to propose curated, high-margin bundles and exclusive availability for high-spend accounts.