Expanding Product Range Altitude Sports frequently introduces new brands and product lines, such as Cotopaxi, Tentree, and Miles Baby, which indicates ongoing growth and diversification. This presents opportunities to tailor sales proposals towards expanding brand partnerships and exclusive product collaborations.

Digital Engagement The company's implementation of advanced analytics tools like Looker, Google Analytics Enhanced eCommerce, and Datadog underscores a strong focus on data-driven marketing. Leveraging this digital expertise can open avenues for customized advertising solutions and targeted promotions.

Market Positioning As Canada's ecommerce leader in outdoor and urban fashion retail, Altitude Sports serves a niche with high customer loyalty. Sales efforts could focus on maintaining this leadership position by offering premium partner products and exclusive deals that resonate with their dedicated outdoor lifestyle customer base.

Upcoming Promotions The regular launch of Black Friday FAQs and comparison guides suggests active promotional campaigns and customer engagement strategies. Partnering with the company on exclusive sales events or content sponsorships could further boost visibility and sales.

Legal and Industry Moves Altitude Sports filed a significant antitrust lawsuit against Comcast, indicating active legal and competitive maneuvers. Connecting on legal or compliance-related services, or offering solutions that address industry positioning, could provide complementary opportunities aligned with their strategic moves.