Emerging Growth Target a startup-like scale profile with Alteryx Auto Insights as it evolves from Hyper Anna integration; position solutions that scale analytics, data visualization, and automation to match growth trajectory and increasing data maturity.

Strategic Alliances Leverage Alteryx’s expanded product lineup including Agent Studio and MCP Server to offer integrated data orchestration, governance, and AI-driven analytics for marketing, sales operations, and customer data platforms.

Cloud Enablement Emphasize cloud-native analytics via Snowflake Live Query capabilities to align with Alteryx’s momentum in cloud data clouds; present transformative workloads that run directly in customers’ data warehouses to reduce latency and cost.

Security & Governance Highlight opportunities in governance and risk management given leadership changes and the regulatory emphasis; offer compliance-aware analytics workflows, data lineage, and policy enforcement as a differentiator.

Quick Win Opportunities Propose rapid-value use cases such as marketing data stack optimization, measurement automation, and BI augmentations that align with Alteryx’s recognized leadership in analytics and modern marketing data approaches to accelerate deal progression.