Market Differentiation Alternative Counters and Floors specializes in concrete overlay products that offer a high-end, customizable alternative to traditional materials like granite, marble, and tile, appealing to homeowners and contractors seeking unique, durable design options.

Growth Potential With an estimated revenue between 1 million and 10 million and a niche in decorative concrete overlays, the company presents opportunities to expand distribution and training services in the growing DIY and contractor sectors interested in modern, affordable surface solutions.

Training and Certification As a training facility for installer certification, the company can leverage its educational programs to build a loyal customer base, increase product adoption, and expand partnerships with professionals seeking specialized skills and high-quality finishes.

Construction Industry Trends The company's focus aligns with current trends toward innovative, cost-effective, and customizable surface solutions in residential and commercial construction, opening avenues for collaboration with contractors and builders seeking distinctive finishes.

Competitive Positioning By positioning itself as Western Washington’s premier distributor for Granicrete, the company can target regional contractors and DIY enthusiasts, offering exclusive products and expert training that differentiate it from larger, less specialized competitors.