Flexible payments Potential to expand cross-border BNPL and diversified payment partnerships beyond current offerings to attract price-sensitive travelers and increase cart size, leveraging recent BNPL launches and partnerships with dLocal and ClarityPay.

Localization growth Opportunity to tailor regional experiences by further localizing platforms for key markets (e.g., Italy) and extending multilingual, currency, and payment integrations to capture local demand and improve conversion in emerging markets.

Workplace credibility Leverage recognition as a Great Place to Work and top workplaces for women to attract B2B partnerships with travel programs, corporate accounts, and employer-purchase programs seeking reputable, employee-friendly flight booking solutions.

Strategic partnerships Capitalize on recent alliances with payment providers and fintechs to co-create bundled travel financing options, loyalty integrations, and exclusive fare categories to outpace competitors in flexible financing.

Tech and data leverage Utilize current tech stack and analytics tools to optimize performance marketing, personalize offers, and convert high-intent travelers from paid channels (Google Ads, Reddit Ads) into loyal customers, expanding 600+ airline network value.