Small to mid market Target small to mid-sized employers seeking payroll and HR management with enterprise capabilities delivered by a boutique service model. Altera serves 11-50 employees and covers organizations up to 10,000, indicating a sweet spot for scalable payroll and benefits administration solutions.

Integrated services Position Altera as a combined payroll and insurance/benefits administration solution within the BXS Insurance ecosystem to cross-sell integrated risk, HR, and payroll services to existing insurance clients and their networks.

High processing scale Leverage the platform’s substantial transaction volume (over $80 million monthly and 600k payroll items annually) to target mid-market prospects with reliability, reporting depth, and system interoperability as differentiators.

Flexible delivery Emphasize multi-channel access (fax, internet, on-site software) and customizable reporting to appeal to diverse client IT environments and modernization initiatives, including data imports/exports and general ledger interfaces.

Competition benchmarks Highlight value against larger players by combining personal service with scalable technology, using quotes and case studies to demonstrate agility, cost efficiency, and tailored service that may outpace bigger competitors in mid-market segments.