Strategic Partnership Leverage Alpine Sales’ role as a longstanding distributor for Wilsonart and other major brands to position complementary surface products, hardware, and cabinet accessories as bundled solutions for builders and remodelers in South Carolina.

Expansion Opportunity Capitalize on the Wilsonart Engineered Surfaces acquisition of Alpine Sales to target customers with enhanced product lines and cross-sell opportunities in engineered surfaces, laminates, and related edging and solid surfacing products.

Mid Market Focus Target the 11-50 employee contractor and remodeling firms served by Alpine Sales with mid‑ticket orders for laminates, edgebanding, hardware, fasteners, and ergonomic workstations to drive repeat purchasing and higher margin SKUs.

Tech Enablement Utilize Alpine’s existing tech stack usage to implement data-driven outreach, digital catalogs, and online ordering prompts for Wilsonart surfaces and allied products to shorten sales cycles and improve conversion rates.

Growth Readiness Position as a scalable wholesale partner to builders and remodelers in SC by offering bundled material packages, timely delivery, and supplier-backed warranties, aligning with market demand for integrated sourcing and reliability.