Insights

Growing Market Presence With recent product launches such as limited edition controllers, magazines, and fanzines, Pioneer DJ demonstrates active engagement in promotional activities aimed at strengthening brand loyalty and expanding its customer base among professional and amateur DJs.

Innovation Adoption The introduction of advanced products like the Magvel Clamp and the new AlphaTheta line indicates a focus on technological innovation, presenting opportunities to market complementary accessories, upgrades, and software solutions to technologically savvy clients.

Sustainability and Brand Legacy AlphaTheta’s mission to enhance the music experience through meaningful technology aligns with market trends favoring sustainable and culturally relevant brands, providing a pathway to collaborate on eco-friendly initiatives or branded content for environmentally conscious consumers.

Expanding Music Ecosystem With the launch of digital magazines, documentaries, and community-focused campaigns like 'Myhouseradio Become One,' there is a clear opportunity to develop partnerships around content distribution, licensing, and experiential marketing within the music and event industries.

Financial and Market Position Operating within a competitive landscape with revenues in the $10M to $25M range and a portfolio of globally recognized brands, there is potential for strategic alliances or joint ventures to scale distribution channels, enhance product offerings, and enter new geographic or market segments.

AlphaTheta EMEA Limited Tech Stack

AlphaTheta EMEA Limited uses 8 technology products and services including Cart Functionality, Microsoft Dynamics, Modernizr, and more. Explore AlphaTheta EMEA Limited's tech stack below.

  • Cart Functionality
    E-commerce
  • Microsoft Dynamics
    Enterprise Resource Planning
  • Modernizr
    Javascript Libraries
  • Envoy
    Load Balancers
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers
  • Google Plus
    Widgets

AlphaTheta EMEA Limited's Email Address Formats

AlphaTheta EMEA Limited uses at least 1 format(s):
AlphaTheta EMEA Limited Email FormatsExamplePercentage
First.Last@pioneerdj.comJohn.Doe@pioneerdj.com
92%
Last@pioneerdj.comDoe@pioneerdj.com
5%
First.Middle@pioneerdj.comJohn.Michael@pioneerdj.com
2%
First.Middle.Last@pioneerdj.comJohn.Michael.Doe@pioneerdj.com
1%

Frequently Asked Questions

Where is AlphaTheta EMEA Limited's headquarters located?

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AlphaTheta EMEA Limited's main headquarters is located at 3 Waterhouse Square, London, London EC1N 2ST, GB. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is AlphaTheta EMEA Limited's official website and social media links?

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AlphaTheta EMEA Limited's official website is pioneerdj.com and has social profiles on LinkedIn.

What is AlphaTheta EMEA Limited's SIC code NAICS code?

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AlphaTheta EMEA Limited's SIC code is 5731 - Radio, Television, and Consumer Electronics Stores NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does AlphaTheta EMEA Limited have currently?

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As of October 2025, AlphaTheta EMEA Limited has approximately 97 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: A. P.Chief Executive Officer: C. H.President And Chief Executive Officer: C. L. T.. Explore AlphaTheta EMEA Limited's employee directory with LeadIQ.

What industry does AlphaTheta EMEA Limited belong to?

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AlphaTheta EMEA Limited operates in the Computers and Electronics Manufacturing industry.

What technology does AlphaTheta EMEA Limited use?

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AlphaTheta EMEA Limited's tech stack includes Cart FunctionalityMicrosoft DynamicsModernizrEnvoyX-Content-Type-OptionsGoogle AnalyticsApacheGoogle Plus.

What is AlphaTheta EMEA Limited's email format?

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AlphaTheta EMEA Limited's email format typically follows the pattern of First.Last@pioneerdj.com. Find more AlphaTheta EMEA Limited email formats with LeadIQ.

When was AlphaTheta EMEA Limited founded?

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AlphaTheta EMEA Limited was founded in 2015.

AlphaTheta EMEA Limited

Computers and Electronics ManufacturingUnited Kingdom51-200 Employees

AlphaTheta’s mission is “One Through Music.” It’s our aim to make meaningful contributions to the world through innovative technology and high-quality audio equipment, software, and services, and by fostering connections with the music community.

AlphaTheta EMEA, is a subsidiary of AlphaTheta Corporation. Our company portfolio includes brands such as AlphaTheta, Pioneer DJ, rekordbox, KUVO, TORAIZ, and Pioneer PRO AUDIO. 

Our DJ business began as a division of Pioneer Corporation in 1994, when we released the world’s first commercially available flat-top DJ CD player, the CDJ-500. Since then, we have built a strong legacy of state-of-the-art products, becoming a leading brand for professional DJs while also providing a pathway for people to begin their DJ journey.

In 2024, we introduced the brand AlphaTheta which propels us into the future while maintaining the quality and innovation you’ve come to expect from us.

The name AlphaTheta directly refers to the brain wave frequencies achieved in optimal performance. Music often guides us into these extremely powerful states of mind. Our aim is to use our innovative technologies in sound and music creation to enable and enrich these peak moments.

Today, AlphaTheta continues to evolve, create innovative products and services, strive for the development of the music industry, and its culture, and take on new challenges.

AlphaTheta Corporation is in the Noritsu Koki (TSE:7744) Group, headquartered in Yokohama.

Section iconCompany Overview

Headquarters
3 Waterhouse Square, London, London EC1N 2ST, GB
SIC Code
5731 - Radio, Television, and Consumer Electronics Stores
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    AlphaTheta EMEA Limited's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    AlphaTheta EMEA Limited's revenue is estimated to be in the range of $10M$25M

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