Local SMB Focus Opportunity to grow by selling end to end IT solutions to small businesses and nonprofits in Lafayette and nearby areas, leveraging Alpha’s model of hardware and software sales plus installation and ongoing support to build recurring revenue.

Service Driven Upsell With installation and ongoing support, there is potential to monetize as managed services, maintenance plans, remote monitoring, and standardized service level agreements, creating recurring revenue beyond single sales.

Vendor Partnerships As a value added reseller, Alpha can pursue channel programs with major vendors, co marketing funds, training, and financing options to accelerate deal flow and scale offerings.

Cloud and Security Expanding into cloud readiness, data backup and disaster recovery, and cybersecurity for small firms would align with customer needs and create new upsell opportunities, especially for nonprofits with data protection concerns.

Local Growth Strategy Focus on Lafayette, Indiana and nearby markets, building relationships with small business associations, schools, churches, and nonprofits through targeted events and referrals, supported by a lean, partner driven go to market.