Allure Security

Computer and Network SecurityConnecticut, United States51-200 Employees

Allure Security operates in the computer and network security field, based in Watertown, Connecticut. The company focuses on preventing account takeover fraud by detecting online impersonation of brands and related data theft. It visually analyzes millions of sites daily to identify phishing, identity theft, payment data theft, and other forms of information theft, enabling proactive mitigation before customers or brands are harmed. A distinguishing aspect of its approach is deception technology that injects realistic decoy data into attack sites to disrupt scammers and reveal their real identities, complemented by automated takedowns and blocklisting handled by a specialized takedown team. It serves organizations seeking protection against brand impersonation and account takeover, including financial institutions such as credit unions through partnerships. A notable recent development is a 2024 collaboration with DefenseStorm, Inc., reflecting continued industry cooperation to strengthen security around online fraud.

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