Allocadia, an Uptempo company Employee Directory
Software DevelopmentBritish Columbia, Canada11-50 Employees
Allocadia provides software for marketing performance management, focusing on planning, budgeting, and measurement of marketing investments. The company is based in Vancouver, British Columbia, Canada, and operates within the software development industry. In 2021, BrandMaker acquired Allocadia, and it is now part of Uptempo, a broader marketing operations platform. The Uptempo suite serves more than 625,000 marketers at over 350 leading enterprises worldwide. Allocadia targets marketing teams in enterprise settings seeking to optimize spend and demonstrate the outcomes of their marketing investments.