Insights

Storytelling Shift Allied Sports positions itself as a modern marketer moving from Sponsor to Storyteller, indicating opportunities to pitch content-driven partnerships, influencer-style activations, and narrative-led sponsorships that align with brand storytelling goals.

Sports Marketing Leader With a leadership team including Greg Luckman and Sean Barror and recognition as a top place to work, there is potential to engage with senior decision-makers on strategic partnerships, agency partnerships, and talent-backed campaigns within pro and collegiate sports ecosystems.

Scale and Revenue Reported revenue in the hundreds of millions and a mid-sized agency footprint suggests capacity for larger, multi-market sponsorship programs, integrated campaigns, and long-term activation deals with notable brands seeking sports amplification.

Tech Enablement A diverse tech stack including Snowflake, HubSpot, monday.com, and WordPress indicates readiness for data-driven marketing, CRM-led outreach, and streamlined project management—opportunities for data partnerships, Martech integrations, and enhanced measurement offerings.

People and Recognition Award-winning workplace reputation and strong employer branding can be leveraged to position collaboration with Allied Sports for co-branded employer marketing, talent-led campaigns, and robust client teams that emphasize culture and performance.

Similar companies to Allied Sports

Allied Sports Tech Stack

Allied Sports uses 8 technology products and services including Meta Ads Manager, SketchUp, WordPress, and more. Explore Allied Sports's tech stack below.

Allied Sports's Email Address Formats

Allied Sports uses at least 3 email formats:
Allied Sports Email FormatsExamplePercentage
FLast@alliedsports.comJDoe@alliedsports.com
97%
Last@alliedsports.comDoe@alliedsports.com
2%
FiLast@alliedsports.comJoDoe@alliedsports.com
1%

Frequently Asked Questions

What is Allied Sports's official website and social media links?

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Allied Sports's official website is alliedsports.com and has social profiles on LinkedIn.

How much revenue does Allied Sports generate?

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As of October 2026, Allied Sports's annual revenue is estimated to be $100M - $250M.

What is Allied Sports's NAICS code?

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Allied Sports's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Allied Sports have currently?

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As of October 2026, Allied Sports has approximately 84 employees across 3 continents, including North America, Europe and Asia. Key team members include Vp, Brand Marketing: T. U., Vice President, Brand Marketing: J. C. and Senior Manager, Brand Partnerships: S. M. Explore Allied Sports's employee directory with LeadIQ.

What industry does Allied Sports belong to?

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Allied Sports operates in the Marketing Services industry.

What technology does Allied Sports use?

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Allied Sports's tech stack includes Meta Ads Manager, SketchUp, WordPress, Snowflake, UKG, monday.com, HubSpot and Greenhouse.

What is Allied Sports's email format?

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Allied Sports's email format typically follows the pattern of FLast@alliedsports.com. Find more Allied Sports email formats with LeadIQ.

When was Allied Sports founded?

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Allied Sports was founded in 2019.
Allied Sports logo

Allied Sports

Marketing ServicesNew York, United States51-200 Employees

Allied Sports is a mid-sized marketing services agency based in New York City that specializes in sports partnerships. Founded in 2019, it operates as an independent entity within the Allied Global Marketing network, offering services to help both buyers and sellers locate, negotiate, and activate high-performing collaborations in sports. The firm aims to move beyond traditional sponsorship by emphasizing storytelling as the core of partnerships. It is led by industry veterans who maintain an agile, entrepreneurial approach to client work. In 2020, Greg Luckman joined the leadership team as CEO and Co-Managing Director, working in tandem with Sean Barror. The agency pursues a full-service scope within the sports marketing space and has earned recognition as a favorable workplace, including distinctions from Sports Business Journal and Front Office Sports in recent years.

Section iconCompany Overview

NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Allied Sports's revenue is estimated to be in the range of $100M - $250M

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