Strong Purchasing Power Alliant Purchasing leverages an impressive $82 billion in collective buying power, providing its members with competitive pricing and cost savings opportunities across healthcare and industry sectors. This extensive financial capacity suggests opportunities for strategic partnerships and volume-driven deals.

E-commerce Expansion The recent launch of the ap+ e-commerce platform aimed at business and industry clients indicates Alliant's focus on digital procurement solutions, opening avenues for sales of online ordering tools, integration services, and technology-driven supply chain enhancements.

Industry Focus As a national GPO in hospital and healthcare services, Alliant has a broad network of healthcare providers. There is potential to expand into expanding supply categories or specialized service lines within healthcare, offering tailored procurement solutions.

Market Position Compared to larger competitors like Owens & Minor and Cardinal Health, Alliant’s smaller size and niche focus present opportunities to customize offerings, develop targeted value propositions, and build personalized relationships with healthcare organizations seeking cost-effective procurement options.

Technological Capabilities Utilizing advanced analytics and web technologies such as Google Analytics, React, and Pardot, Alliant demonstrates a commitment to data-driven decision making and marketing automation, suggesting opportunities to enhance customer engagement and optimize sales funnels through strategic digital outreach.