Insights

Digital Performance Focus Alley specializes in performance marketing driven by big data analytics, targeting precise customer acquisition and retention. Selling solutions that incorporate advanced data-driven targeting, AI-powered campaign optimization, or attribution modeling could align well with their core approach.

Tech-Driven Methodology With a technology stack including tools like Google Analytics, Google Tag Manager, and Sanity, Alley values innovative, scalable digital platforms. Opportunities exist to offer complementary marketing automation tools, analytics enhancements, or custom integrations to further boost campaign performance.

Disrupting Traditional Agencies Alley's positioning as an anti-agency firm that emphasizes direct accountability and technology-backed results suggests they are open to innovative vendor relationships. Providing solutions that improve transparency, ROI tracking, or reduce client risk could appeal to their values.

Market Expansion Potential Operating within the competitive marketing services industry with a relatively modest revenue range and a dedicated team signals growth potential. Expanding into complementary markets such as e-commerce enablement, CRM integration, or customer experience automation can capitalize on their performance marketing expertise.

Partnership and Growth Opportunities Aligned with their focus on delivering measurable results and disruptive marketing, presenting scalable SaaS tools or consulting services that enhance campaign efficiency, audience targeting, or data management could foster collaborative relationships and drive mutual growth.

Alley Tech Stack

Alley uses 8 technology products and services including Sanity, Webpack, Microsoft Excel, and more. Explore Alley's tech stack below.

  • Sanity
    Content Management System
  • Webpack
    Development
  • Microsoft Excel
    Editors
  • Google Maps
    Maps
  • Netlify
    Platform As A Service
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Media & News

Alley's Email Address Formats

Alley uses at least 2 format(s):
Alley Email FormatsExamplePercentage
First@alley-group.comJohn@alley-group.com
98%
First.Last@alley-group.comJohn.Doe@alley-group.com
2%

Frequently Asked Questions

Where is Alley's headquarters located?

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Alley's main headquarters is located at Long Beach, California 90815 United States. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is Alley's stock symbol?

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Alley is a publicly traded company; the company's stock symbol is TVC.

What is Alley's official website and social media links?

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Alley's official website is alleygroup.com.au and has social profiles on LinkedIn.

What is Alley's SIC code NAICS code?

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Alley's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Alley have currently?

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As of February 2026, Alley has approximately 92 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer (australia): G. N.Head Of Organic Media & Content: L. T.Head Of Paid Brand & Acquisition: O. B.. Explore Alley's employee directory with LeadIQ.

What industry does Alley belong to?

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Alley operates in the Marketing Services industry.

What technology does Alley use?

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Alley's tech stack includes SanityWebpackMicrosoft ExcelGoogle MapsNetlifyGoogle Tag ManagerX-Content-Type-OptionsGoogle Analytics.

What is Alley's email format?

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Alley's email format typically follows the pattern of First@alley-group.com. Find more Alley email formats with LeadIQ.

When was Alley founded?

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Alley was founded in 2013.

Alley

Marketing ServicesCalifornia, United States51-200 Employees

OUR MISSION IS SIMPLE.

For brands, who, like us, believe that when you spend money on marketing you need to make money, Alley is the performance marketing partner powering in-house teams to deliver unrivaled growth online and in-store.

HOW WE DO IT.

Our customer acquisition and retention strategy is based on a foundation of passion for big data and the discipline for conversions. By utilizing big data for prospecting, retargeting and attribution we’re able to serve the right person, the right ad at the right time in the right context. Our vision is to finally eliminate “spray & pray” digital marketing providing not only a lower CPA for our clients but a better overall better experience for their customers.

WHO WE ARE.

We are the anti-agency. We were founded by a group of client-side digital marketers that saw that the agency model was broken and were frustrated no one was looking to disrupt it.

We don’t sell people – we sell technology powered by people.
We don’t count billable hours – we count our client’s revenue.
We have no Account “middlemen” – only Customer Acquisition Strategists.
We never blindly spend money – we act as if the money was our own.
We don’t get complacent – we work as hard on Day 1 as Day 1,000.

Section iconCompany Overview

Headquarters
Long Beach, California 90815 United States
SIC Code
4899 - Communications Services, Not Elsewhere Classified
Stock Symbol
TVC
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Alley's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Alley's revenue is estimated to be in the range of $25M$50M

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