Strong IP focus Leverage ADD+G's established specialization in patent, trademark, copyright prosecution, licensing, and related litigation to offer targeted IP portfolio management, due diligence for M&A, and strategic defense against infringement for clients in tech, entertainment, and digital sectors.

Regional reach Promote ADD+G’s Florida-wide footprint with multiple offices (Orlando, Miami, Jacksonville, Winter Springs) to provide seamless cross-state IP litigation support, fast local responses, and border-to-border enforcement for national or international clients with Florida operations.

Recognition potential Highlight AV Preeminent and various law firm rankings to win referrals and enter bids for complex matters, while offering co-branding opportunities and joint marketing with firms seeking top-tier IP credentials.

Mid-market positioning Position the firm as a cost-conscious, high-value option for small to mid-sized enterprises needing robust IP protection and litigation without the overhead of larger firms, aligning services with scalable retainer models and flexible engagement terms.

Growth & visibility Capitalize on recent awards and media mentions to approach potential clients undergoing product launches, tech rollouts, or entertainment/IP-heavy ventures, offering proactive IP strategy, clearance, and enforcement plans to protect emerging innovations.