NA Beverages Belgian brewer Alken-Maes operates three breweries, a cidrerie and a maltings plant, presenting multiple product lines and potential cross sell opportunities across beer, cider and malt products to bars, restaurants and retailers.

Non-Alcoholic Growth Recent launch of non-alcoholic versions of Maes and Cristal on tap signals a strategic entry point for venues expanding low and no alcohol portfolios, ideal for partnerships with venues targeting health-conscious or compliant drink options.

Tech Enabled Adoption of SAP, Azure, Power Apps and other enterprise tools indicates a modernized operations stack, enabling seamless ordering, inventory, and data sharing with partners to streamline procurement and promotions.

Partnership Potential Longstanding collaboration with Heineken and established IT service partnerships suggest openness to co-branded campaigns, channel programs, and joint go-to-market initiatives with distributors and horeca partners.

Market Position As the second biggest brewer in Belgium with diversified production facilities and a track record of community commitments, Alken-Maes presents a stable platform for value-added services, equipment leasing, and sustainable packaging solutions to retailers and hospitality groups.