Market leadership Couche-Tard is a leading player in North American convenience and fuel retail with a vast footprint of over 16,000 stores across 27 countries, signaling strong scale and cross-border expansion opportunities for partnerships, co-branded promotions, and supplier collaborations.

Core + More The 2026 Core + More strategy emphasizes reinforcing core convenience and fuel platforms, presenting opportunities to upsell integrated solutions such as loyalty, payments, fleet fueling, and expanded product assortments to deepen wallet share with existing stores.

Digital and rewards Recent launches like myPerks gas rewards indicate a push toward loyalty-driven, data-informed marketing. This opens avenues for selling CRM, data analytics, and targeted promotions to increase in-store frequency and average transaction value.

Leadership and culture Award-winning workplace culture and leadership appointments (GEWA recognition and a Gallup Exceptional Workplace Award) suggest a stable, high-engagement organization that is open to pilot programs, vendor partnerships, and scalable solutions across a wide store network.

Growth tailwinds Active U.S. expansion, Circle K licensing in 16 additional markets, and ongoing role expansions (e.g., SVP of U.S. food and retail) point to growing demand for regionalized operations support, supply chain optimization, and multi-market compliance services.