US Market Entry Alicorp launched Tari hot sauces in the US in 2022, featuring Peruvian Aji Amarillo and Aji Rocoto peppers to deliver an authentic Peruvian kick. Opportunity: expand distribution through mainstream supermarkets, specialty ethnic retailers, and foodservice channels; pursue co-branding with Latin cuisine brands and integrate Tari into meal kits and flavor-forward menus to drive cross-sell with other brands.

B2B Growth Alicorp Soluciones enables B2B and private-label opportunities across its six-country footprint. Opportunity: target retailers, distributors, and institutional buyers with private-label sauces, condiments, and bulk ingredients; offer contract manufacturing and packaging options to accelerate partner growth and extend reach.

Sustainability Edge ISO certifications position Alicorp as a sustainability-forward supplier. Opportunity: leverage ESG credentials to win shelf space and participate in sustainability-driven promotions; highlight responsible sourcing, reduced packaging, and energy-efficient operations to win tenders from retailers and foodservice customers.

Regional Reach Multi-country footprint in Peru, Bolivia, Ecuador, Chile, Colombia, and USA enables cross-border campaigns and regional product bundles. Opportunity: design multi-market promotions, optimize logistics for faster time-to-market, and tailor assortments to retailer needs in each country to maximize penetration.

Digital Enablement Modern tech stack including SAP HANA, containers, cloud platforms, and an iOS ecosystem supports data-driven sales and digital engagement. Opportunity: deploy or enhance a B2B e-commerce portal, loyalty programs, dynamic pricing, and real-time inventory data to boost order size and win retailer partnerships.