Enterprise Wellness Target mid to large enterprises in Brazil seeking national health coverage with streamlined HR administration. Alice positions as a best-in-class partner for HR teams, offering easy plan management and minimal paperwork, which can be a compelling value proposition for companies looking to simplify benefits administration.

Regional Reach Leverage Alice's national coverage and network of top hospitals, labs, and specialists to win clients with multi-region or remote workforce needs. Emphasize consistent member experiences across Brazil and the ability to serve employees wherever they are.

Tech Enablement Highlight the technology stack and SOC 2 compliance as differentiators for customers prioritizing data security, modern benefits platforms, and smooth admin workflows. Offer demonstrations of digital self-management for HR teams to reduce time on bureaucracy.

Growth & Momentum Capitalize on sustained funding and growing visibility in crypto-related news to position Alice as a resilient, forward-looking health plan partner. Use social proof from continuous expansion and partnerships to reassure risk-averse buyers about stability and innovation.

Affordability & Value Promote competitive pricing with the lowest market reajustes and a focus on cost control for employers. Pair with case studies or pilots that demonstrate savings through efficient administration and broad hospital access, appealing to procurement-led buying processes.