Strong foothold JD Power is an established player in auto data and analytics with a multi-decade track record and a focus on OEMs, retailers, lenders and insurers. This presents an opportunity to upsell advanced analytics, benchmarking suites and decision-support data subscriptions to a broad base of automotive stakeholders.

Investment momentum Recent $100M facility investment to retool for additional vehicle programs signals expansion plans and capacity growth. Sales opportunities exist in providing data, integration services, and implementation support for new vehicle programs and manufacturing lines.

New capabilities Launch of F&I Performance and ID verification tools expands into financing, insurance, and consumer verification use cases. Target lenders, insurers and dealer networks with these tools as cross-sell alongside existing automotive intelligence offerings.

Market positioning Competitively positioned in reliability and insights space, with growing credibility against Toyota and Honda in certain segments. Position as a data partner to improve benchmarking, reliability scoring, and market trend insights for automotive brands.

Strategic partnerships Recent collaborations and industry events (DriveYo partnership, auto insurance marketplace, Automotive Forum, NADA Show) indicate a proactive go-to-market posture. Leverage these connections to co-sell data products, marketplace features, and targeted marketing programs to dealers and insurers.