Local Advantage Leverage being the only locally owned and operated flooring store in Ames to build trust and offer personalized service, targeting customers who value community support and local expertise.

Small Scale, Flexibility With a small team and intimate operations, position as a high-touch partner for custom installation and interior design projects, offering bundled services to homeowners and small businesses seeking tailored flooring solutions.

Cross-Sell Potential Expand revenue by promoting full-service offerings such as design consultations, underlayments, and maintenance products to existing customers, leveraging in-store expertise to upsell premium materials and finishes.

Digital Enablement Capitalize on tech stack to run targeted digital campaigns, lead capture via iCIMS and CRM, and performance tracking through analytics to attract local homeowners and DIY enthusiasts in Ames and surrounding areas.

Competitive Positioning Differentiate from national retailers by emphasizing local installation expertise, timely service, and customized design, pursuing partnerships with nearby contractors and real estate agents to generate referrals.