ALFRED Email Format
RestaurantsCalifornia, United States51-200 Employees
Alfred was established in 2013 on Melrose Place in West Hollywood, California, with a goal of becoming Los Angeles' neighborhood coffee shop. The chain operates more than 20 locations, primarily across Los Angeles and nearby markets, reflecting its identity as a coffee-forward hospitality concept. The business emphasizes ongoing innovation and collaborative partnerships to create a cohesive customer experience around its beverage offerings. Among recent developments, Alfred launched a dedicated matcha café concept in Los Angeles in 2025, signaling an expansion of its beverage portfolio. The company has also pursued partnerships to diversify its offerings, including a collaboration with Vita Coco to introduce Barista MLK, a plant-based coconut milk developed with baristas.