Growth Potential Established in 1980 with revenue in the $1M-$10M range and a dedicated pro-education focus, positioning for reseller partnerships, and product line expansion opportunities with new skincare collections.

Product Expansion Recent launches of Mr. Lulu skincare line and MY BESTie Wax indicate a strategy to broaden professional-grade offerings; potential for distribution partnerships, bundled kits, and cross-sell with existing waxing and equipment lines.

Professional Channel Serving licensed estheticians nationwide from California and Colorado with education and business support; ideal for B2B sales of equipment, consumables, and training services to a network of small to mid-size studios.

Tech & Payments E-commerce via WordPress WooCommerce with digital payments (AfterPay, jQuery Payment) and marketing tools (Constant Contact); opportunities to optimize onboarding, loyalty programs, and bulk procurement for clinics.

Strategic Alliances Collaborations with established formulation and waxing brands signal openness to co-branded products, private-label opportunities, or white-label accessories for professional aestheticians seeking reliable, price-competitive solutions.